Best Way to Analyze Advertisements

As someone that likes to stand out (Partial to Pink, huh?), I know a thing or two about marketing. More specifically, I know a thing or two about advertising and how to analyze advertising campaigns.

Marketing is an interesting field of study. My favorite part about it though is that a lot of students come out of colleges or universities and think they know a thing or two about marketing, but - in the real world - marketing is so unpredictable.

You might take something that's not supposed to work according to the textbook. And yet when you use it in the real world, it performs better than something that wasn't supposed to work in the first place.

The real proof that a marketing campaigns works is in the results it generates. If there aren't any results or poor results, its not working. No textbook can possibly tell you this for sure.

Here is to marketing and analyzing our marketing in unconventional ways.

Cheers,

Aubrey

How Writing Changes Us

It is often assumed that people who read a lot are smarter then actually are. Truth is, when you consume a large amount of information, you may know a lot, but this knowledge is not wisdom.

It is my belief that people who write a lot are wise.

People who read a lot get book-smart. People who write a lot get very confident with what they know and being confident with what you know is where wisdom comes from.

Even trauma counselors will often recommend to their clients that they start writing down what has happened to them (anyone ever use a diary?). Doing so helps their brain sort through the information (trauma, experiences, etc) they have and potentially see it from a different perspective.

So essentially what happens - if we write a lot - is, we change are personality, our perspective of what happened to us in the past changes, and our attitude towards people around us changes.

Wanna change your life? Write more!