As someone that likes to stand out (Partial to Pink, huh?), I know a thing or two about marketing. More specifically, I know a thing or two about advertising and how to analyze advertising campaigns.
Marketing is an interesting field of study. My favorite part about it though is that a lot of students come out of colleges or universities and think they know a thing or two about marketing, but - in the real world - marketing is so unpredictable.
You might take something that's not supposed to work according to the textbook. And yet when you use it in the real world, it performs better than something that wasn't supposed to work in the first place.
The real proof that a marketing campaigns works is in the results it generates. If there aren't any results or poor results, its not working. No textbook can possibly tell you this for sure.
Here is to marketing and analyzing our marketing in unconventional ways.
Cheers,
Aubrey
